Effective Date: October 30, 2024

Introduction

Modern South (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about our users (“you” or “your”) when you visit our website and interact with our services, including subscribing to our newsletter and viewing banner advertisements. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

• Email Address: We collect your email address when you subscribe to our newsletter or sign up for other communications.
• Contact Information: If you contact us directly, we may receive additional information about you, such as your name and any other information you provide.

b. Usage and Device Information

• Cookies: We use cookies and similar tracking technologies to collect information about your interactions with our website. This includes information about pages visited, time spent on pages, and the links you click.
• IP Address: Your IP address may be collected to understand website traffic patterns, diagnose technical issues, and ensure secure access to our services.

c. Advertising Information

• We work with third-party advertisers and ad networks that use cookies and similar technologies to deliver targeted banner ads. These third parties may collect information about your online activities across different websites to deliver relevant ads.

2. How We Use Your Information

We may use your information for the following purposes:

• To Provide and Improve Our Services: We use the collected information to operate and enhance our website, deliver newsletter content, and personalize your experience.
• To Communicate with You: We may use your email address to send you newsletters, promotional content, and updates. You can opt out of these communications at any time by following the “unsubscribe” link in our emails.
• To Display Ads: We may use cookies and other tracking technologies to display relevant ads and understand the effectiveness of our advertising campaigns.
• To Comply with Legal Obligations: We may use your information to comply with legal obligations or respond to lawful requests.

3. Sharing Your Information

We may share your information in the following ways:

• With Service Providers: We may share your information with third-party service providers who assist us in delivering our services, such as email marketing platforms.
• With Advertising Partners: We may share non-personally identifiable information (such as cookie data) with advertising networks to provide targeted ads.
• For Legal Reasons: We may disclose your information if required by law, or to protect the rights, property, or safety of Modern South, our users, or others.
• Information may be temporarily shared with third-party vendors or giveaway collaborators solely for delivering prizes and not for marketing purposes.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to improve your browsing experience, personalize content, analyze website performance, and deliver relevant advertising.

• Types of Cookies: We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or are deleted).
• Managing Cookies: You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

5. Data Security

We implement reasonable security measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Your Choices and Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to the personal information we hold about you.
• Correction: Request corrections to your personal information if it is inaccurate.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Opt-Out: You may opt out of our email communications at any time by clicking the “unsubscribe” link in any email you receive from us.

To exercise any of these rights, please contact us at hello@modernsouth.co.

7. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our records.

8. Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their content, privacy practices, or policies.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Email: hello@modernsouth.co
Mailing Address: 1201 Liberty Pike #229, Franklin, TN 37067